For HGTV magazine, its website initially features a couple main articles with bright, colorful photos. The overall theme of these articles is about home decorating and home improvements. This means that the majority of their consumers are homeowners or people who would enjoy using modern gadgets and techniques to improve the decor of their home. As you scroll down the page, there are also some articles mainly based on gardening and plants. These articles seem so be both educational and also just for fun, since some are about easy ideas to improve your landscape or garden. This means that another large group of their audience is crafty and handy with landscaping and the outdoors. As you continue moving down the page, you can also find a section of recent popular videos. This means that they may also be aiming their product towards a younger group who enjoy watching videos online rather than spending the time to read an article. Finally, at the very bottom of the page, they have a text box area that says, "Follow Us", with links to multiple social media sites such as Instagram, Twitter, and Facebook. This also makes the company more accessible to millennials or anyone who normally uses social media or the internet.
Tuesday, February 27, 2018
Distribution Research - HGTV
For HGTV magazine, its website initially features a couple main articles with bright, colorful photos. The overall theme of these articles is about home decorating and home improvements. This means that the majority of their consumers are homeowners or people who would enjoy using modern gadgets and techniques to improve the decor of their home. As you scroll down the page, there are also some articles mainly based on gardening and plants. These articles seem so be both educational and also just for fun, since some are about easy ideas to improve your landscape or garden. This means that another large group of their audience is crafty and handy with landscaping and the outdoors. As you continue moving down the page, you can also find a section of recent popular videos. This means that they may also be aiming their product towards a younger group who enjoy watching videos online rather than spending the time to read an article. Finally, at the very bottom of the page, they have a text box area that says, "Follow Us", with links to multiple social media sites such as Instagram, Twitter, and Facebook. This also makes the company more accessible to millennials or anyone who normally uses social media or the internet.
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