For this magazine, it features many different links on their website's homepage. These include large photos for their most popular articles, groups of links to smaller, similar articles, and tab options to switch between pages to view more content. The first articles to be featured are in a group and generally focus on fashion, celebrities, or shopping. Further down the page it displays larger photos about recent popular events which makes consumers want to click on the link to that page. There are three or four of their larger article links before another group of smaller articles. This next sections mainly features stories about news in the royal family. There is also another smaller section beneath that about movies, actors, and celebrity drama. Overall, the set-up and choice of articles to be featured on the main page show that this magazine is trying to project its product towards a certain audience. They are most likely aiming to attract female consumers who enjoy celebrity gossip and are probably home owners who would appreciate articles about home decor. Additionally, they may be trying to reach a target audience of millennials and people who would enjoy an easily to use and accessible website.
Tuesday, March 6, 2018
Distribution Research - Good Housekeeping
For this magazine, it features many different links on their website's homepage. These include large photos for their most popular articles, groups of links to smaller, similar articles, and tab options to switch between pages to view more content. The first articles to be featured are in a group and generally focus on fashion, celebrities, or shopping. Further down the page it displays larger photos about recent popular events which makes consumers want to click on the link to that page. There are three or four of their larger article links before another group of smaller articles. This next sections mainly features stories about news in the royal family. There is also another smaller section beneath that about movies, actors, and celebrity drama. Overall, the set-up and choice of articles to be featured on the main page show that this magazine is trying to project its product towards a certain audience. They are most likely aiming to attract female consumers who enjoy celebrity gossip and are probably home owners who would appreciate articles about home decor. Additionally, they may be trying to reach a target audience of millennials and people who would enjoy an easily to use and accessible website.
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