For this magazine's website main page, it has a similar theme and setup to Good Housekeeping and HGTV's websites as well. It has the same structure of having different layered sections containing different themes such as gardening, cooking, fashion, or celebrity gossip. For this magazine, however, it features much more cooking-related content such as easy home-cooked meals, different dessert recipes, and fun party snacks. The top of the page has a link with a large picture to a new page primarily featuring family craft and cooking ideas. Farther down, it has another section of popular dinner recipes, a section for personal fitness and yoga, another link to a page mainly about pasta dishes, and some other smaller featured pages about beauty products to keep with you at work, more lunch ideas, and home cleaning hacks. Overall, it contains a lot of cooking and food related articles but also features some stories about personal health, family, fashion, and beauty. This suggests that this company is aiming towards a target audience that enjoys cooking and spending time at home with family. It is also probably aiming towards an older age group since there is less celebrity and millennial-themed articles. Additionally, they are most likely angling towards a female audience since many of the fashion, fitness, and beauty articles were for women. Overall, it seems they have a pretty similar target audience as our magazine, but slightly different since we are more crafting based and most likely aiming towards a younger audience.
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