CCR Draft #1

For our magazine project, we didn't originally intend to represent a certain social group or issue. We originally wanted to just create a fun-filled product that anyone could enjoy. However, we did end up creating a product that attracts a couple different groups of people. One of these types of consumers is artists, chefs, and gardeners who have a passion for the topics featured in our magazine. Our theme focuses mainly on creative home ideas, therefore angled towards people who enjoy that topic and are knowledgeable about the theme. Additionally, people who have time to enjoy our magazine are another audience group for our magazine. Therefore, another social group represented in our magazine is people who work from home or spend the majority of their day at home. Since there is a variety of projects and articles in our magazines that are about DIY crafting ideas, anyone who wants to pursue the suggestions in the articles should probably have enough time to do so. Many people who have a job that allows them to work at home, are full time parents, or are retired and have plenty of free time to do fun crafting ideas are the main type of people we consider our target audience. A final group of people we consider main consumers of our product are people who may not have experience with arts and crafts, cooking, or landscape decor but want to practice and learn more about it. Our magazine is great for this since we have a variety of types of crafting ideas throughout our magazine, many that are very simple and easy to understand. This means they are great for beginners or people of any skill-set. Overall, our magazine represents and targets a few different social groups, the main ones being people with a passion for our magazine theme, people with the time and effort to pursue arts and crafts, or anyone who wants to learn more through the articles in our magazine.