Distribution Research - Traditional

For a traditional magazine, most would use methods such as displaying their product in stores, through online ads, through emails, social media, and other techniques. One example of a good distribution model is the company Hearst which includes popular magazines such as Cosmopolitan and Good Housekeeping, two products that have similar themes and target audiences to our magazine. This company uses techniques like advertising their product in popular grocery stores such as Publix and Target to increase their distribution rate. Additionally, their use a wide variety of online and digital distributions methods such as advertising through social media, on their websites, and through emailing lists. These techniques not only advertise their product but attract millennials and other technologically attracted consumers to their online product. There has been an overall decrease in the amount of revenue gained from paper products like hard copies of magazines or newspapers. Therefore, many companies have turned to the Internet as a more productive method of gaining consumers. Overall, using techniques such as using websites, social media, and emailing for distribution and as ways to increase circulation will be methods utilized in our product.