For this magazine, it contains a similar theme to the theme of our magazine. It describes creative ideas for home crafts and easy home decor. Additionally, it was found that the majority of consumers were female (approximately 60%). It was also found that most people who read this product ranged from ages 25-54 years old, and there were fewer users from ages 18-49. Also, the majority of users were home owners and 40% had a college degree. This means that there are probably a large amount of people who have some free time at home to do simple crafts like the ones advertised in HGTV magazine and our magazine. Therefore, HGTV has a similar target audience to ours.
Friday, February 2, 2018
Target Audience Research - HGTV
For this magazine, it contains a similar theme to the theme of our magazine. It describes creative ideas for home crafts and easy home decor. Additionally, it was found that the majority of consumers were female (approximately 60%). It was also found that most people who read this product ranged from ages 25-54 years old, and there were fewer users from ages 18-49. Also, the majority of users were home owners and 40% had a college degree. This means that there are probably a large amount of people who have some free time at home to do simple crafts like the ones advertised in HGTV magazine and our magazine. Therefore, HGTV has a similar target audience to ours.
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