Super Bowl Commercials

The first commercial we evaluated was an advertisement for the NFL. This commercial featured persuasive techniques such as humor, well-known celebrities, and popular music. Also, it was most likely geared towards somewhat older people in their 30's, female viewers, and millennials who use use social media. The next advertisement we watched was for the upcoming Olympics. It included athletic celebrities, music geared towards empowered women, and photos of the athlete as children to trigger nostalgia. It was probably meant for millennials, parents with kids, and athletes with similar interests. The final commercial we saw was a Tide commercial. It used humor and celebrities to intrigue their audience. It was also aimed towards millennials who are the majority of viewers of TV shows with the celebrities in them. Overall, most of them utilized humor and celebrities to promote their product and make the most of their minute long advertisement.