Target Audience Research- Good Housekeeping

For the research done on this magazine, we discovered many different traits that corresponded to their target audience. This product was found to have a target audience of middle aged and slightly over, which is similar to our magazine's intended consumer type. The way they marketed their product was in a newsletter, on their website, and through social media such as Instagram, Facebook, and Twitter. This was successful through the use of persuasive techniques including intriguing material in newsletters and social media to attract consumers. Additionally, they utilized their newsletter and social media in part to act as a monthly reminder of their new product. Overall, they used media such as social media and digital emails to advertise their product to their target audience.